What makes a brand "A BRAND"

Silver Ingot ring with Blue Sapphire.

A Brand of Jewellery Watch Car Clothing Bag etcetera has a specific quality attributed to it. When I started my training in the jewellery industry I was invited to sit in on what I call Master classes on the Art of client appreciation. Clients  of  famous French luggage maker invited their clients to have their luggage spruced up. One client in particular brought in an overnight bag that need serious repair (so I thought).  The craftsperson  spoke with the clients as the repairs were undertaken;  several hours later, the overnight bag was handed back to the client  in immaculate condition.

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